Market Entry Strategies for Global Cosmetic Brands in India

India’s cosmetic market presents a lucrative yet diverse landscape for global brands seeking entry. With a burgeoning middle class, increasing disposable income, and a growing interest in personal grooming, India offers immense potential. However, navigating this market requires nuanced strategies. Understanding local preferences, cultural nuances, and regulatory frameworks is key.

Global brands can leverage partnerships with local retailers or e-commerce platforms, facilitating market access. Tailoring products to suit diverse skin tones, climate, and cultural preferences is essential. Engaging in targeted marketing campaigns through social media and influencer collaborations resonates well with India’s digitally savvy audience. Moreover, embracing sustainability, natural ingredients, and ethical practices aligns with evolving consumer preferences.

In this webinar, Chemlinked invited Ms. Ishita Singh, Marketing Head from Taevas Life Sciences, to dissect these strategies, offering insights crucial for global cosmetic brands eyeing successful penetration and growth in the dynamic Indian market.

Contents

I. Introduction to the Indian Cosmetic Market

Market Overview: Size, Growth, and Trends
Consumer Behavior and Preferences
Regulatory Environment and Compliance

II. Understanding the Indian Consumer

Cultural Sensitivity: Tailoring Products for Local Preferences
Skincare and Beauty Rituals in Indian Culture
Preferences for Ingredients, Formulations, and Packaging

III. Market Entry Strategies

Partnering with Local Distributors and Retail Chains
E-commerce Penetration: Leveraging Online Platforms

IV. Marketing and Branding Strategies

Digital Marketing, Social Media, Influencer Collaborations
Product Positioning and Brand Messaging
Navigating Pricing Strategies in a Varied Market

V. Overcoming Challenges and Mitigating Risks

Regulatory Hurdles and Compliance Issues made easy to navigate with Taevas

VI. Q&A Session and Panel Discussion

*The final outline may be subjected to subtle revisions.

Schedule

Date

Time (GMT+8)

World Clock

Language

2024-01-31

21:30 ~ 22:30

London: 13:30-14:30

New York: 08:30-09:30

English

Speaker

Ishita Singh

Marketing Head

Ishita leads the Marketing, Business Development & Delivery verticals at Taevas. She is an experienced professional with 8 years of work experience in building D2C brands, acing the world of Brand, Marketing, Advertising, Go-To-Market Strategy, E-Commerce Sales Strategy, B2B Sales, Business Development, Client Relations & Key Account Management and holds a post-graduation in Marketing, Advertising and Brand Communications. Having worked with various companies ranging from start-ups & to tech giants, Ishita finds her passion in bridging the gap between the world’s most innovative technologies & the people who can benefit from them. She is your host for today. Ishita is a beauty, fitness, and sustainable fashion enthusiast. She likes to read about the world, and its changing themes; travel mindfully for some noteworthy experiences and engage in discussions that make the world a better place. She is 5 years old in her climate journey now and strives every day to make conscious choices so she can lead a zero-waste life.

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